Prudent AI launched Prudent AI Upfront, a one-touch pre-qualification platform designed to improve lender sales funnels. The company claims the product is the mortgage industry’s first of its kind and allows lenders to process more applications, reduce fallout and capture more business. Upfront boosts sales funnel efficiency through three outcomes designed to eliminate manual intervention: 24/7 document submissions, real-time insights and loan recommendations, and evaluating borrower repayment ability in minutes instead of hours. Prudent AI claims that lenders who implemented Upfront reported a 60-70% reduction in document review time while expanding their sales pipelines and a seamless integration into their existing tech stacks. The platform is especially helpful for processing self-employed, Non-QM borrowers, company officials said. “The Non-QM market has long struggled with pre-qualification bottlenecks,” commented Paul Gigliotti, chief growth officer. “Upfront eliminates these barriers. Lenders can confidently serve this multi-trillion-dollar segment with unprecedented efficiency.”