CleverTap has launched Promos, an industry-first customer rewards management platform designed to revolutionize the way brands create, manage, distribute, and optimize rewards, promotions, and loyalty programs. Powered by rehook.ai technology, Promos offers a comprehensive, API-first solution for managing all aspects of customer incentives, including coupons, loyalty points, cashback, vouchers, and gamified rewards. It replaces fragmented systems, providing marketers with a seamless, scalable, and deeply integrated alternative for driving retention, repeat purchases, and maximizing customer lifetime value. Promos embeds rewards management directly into CleverTap’s engagement engine, allowing marketers to segment users, automate campaigns, personalize, deliver real-time incentives, and measure effectiveness effortlessly.