Productsup, a enterprise feed management and syndication company, has launched its new Google Comparison Shopping Service (CSS) add-on, a strategic extension that empowers brands, retailers, and agencies to reduce ad spend and boost performance for Google Shopping campaigns. Fully integrated into the Productsup platform, the add-on enables businesses to manage campaigns, optimize product content, and drive more qualified traffic from a single, centralized solution. By becoming an official Google CSS partner, Productsup allows advertisers to bypass Google’s default CSS margin, cutting cost per click (CPC) by up to 20%. The immediate cost savings allow teams to reinvest freed-up budget into smarter, more competitive bidding strategies. Productsup’s highlight feature, Keyword CSS, dynamically adjusts shopping ad URLs based on the shopper’s search query. Users are routed to merchant-branded landing pages tailored to their intent, resulting in a more relevant experience, fewer distractions from competitor products, and significantly higher conversion rates. Johannis Hatt, CEO at Productsup. Said “Leveraging our platform’s strong content optimization features as a Google CSS partner, we help brands strengthen their product experiences to improve the quality of their traffic and conversions on the channel. And, we do so with less operational overhead.”