Privy, an ecommerce marketing platform, has released a new app experience that consolidates several major product enhancements over the past six months. The new features aim to help ecommerce brands grow faster by simplifying workflows, improving email and SMS performance, and personalizing the customer journey at scale. Privy Flows, a visual marketing automation platform, replaces the previous Privy Automations tool, allowing merchants to trigger emails and SMS based on customer actions like signups, cart abandonment, purchases, and fulfillment. Some of the highlights include: A new intuitive, visual Flows experience that lets you connect triggers, delays, conditions, and messages into seamless, automated customer journeys; Combine Email and SMS messages in the same Flow for truly personalized omnichannel marketing; Trigger Filters give you precise control over who enters a Flow, using conditions like segment membership, sign-up source, tags, purchase history, and more; Flows support conditional splits based on actions and properties like clicks, opens, opt-in method and source, segments, tags, and cart or product activity; Deep ecommerce integrations let you tap into product catalogs, order history, and on-site engagement. The new features include flexible email and SMS forms, custom form fields, battle-tested templates, and SMS & MMS Campaign Composer 2.0. Smart Triggers for popups and banners allow merchants to fine-tune message delivery. Privy users have seen a 15% increase in email conversions and a 20% increase in onsite signups. The updates aim to make it easier for merchants to achieve results.