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Presearch’s tech enables highly targeted yet privacy-focused search advertising experience with dashboards displaying only relevant and campaign-specific performance metrics including impressions, clicks, and CTRs

May 20, 2025 //  by Finnovate

Presearch, the ethical, non-profiling meta-search engine that prioritizes user privacy and does not track users or sell data to advertisers, today announced the launch of its Presearch Advertiser Dashboard, a new way for advertisers to acquire metrics and insights for user search behavior through Presearch Takeover Advertising (PTA) without compromising that user’s privacy. Through the Presearch Advertiser Dashboard, advertisers can gain secure individualized dashboards tailored specifically to their PTA campaigns, displaying only relevant metrics to streamline management and oversight, with staked keyword analytics also coming soon. In addition, advertisers can gain deep insights into campaign performance with detailed PTA campaign-specific metrics, including impressions, clicks, and CTRs, across individual PTAs or aggregated across all campaigns. The Presearch Advertiser Dashboard can also easily export detailed reports, empowering deeper analysis and strategic decision-making.  As part of its reporting, the Presearch Advertiser Dashboard also has advanced capabilities that allow advertisers to effortlessly isolate and analyze PTA data by dates, durations, Share of Voice (SOV), PTA Mode (standard or NSFW advertising), user type (registered or non-registered), placement (homepage or search results), device (desktop or mobile) and geography. Presearch.com offers a privacy-focused search experience that delivers search results better to those of prominent search engines. 

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Category: Channels, Innovation Topics

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