Pirates and PNC Bank teamed up to establish the “Going to Bat for Small Business” program to help local entrepreneurs navigate the challenges of the COVID-19 pandemic. The initiative was well-received and has continued to pick up momentum, having now aided a total of 36 small businesses in the Pittsburgh area. Each year, six small businesses are selected for the program. Representatives from the class of 2025 were invited to PNC Park on Monday for a meet-and-greet with officials from the Pirates and PNC Bank. They also took part in a pregame ceremony and had the opportunity to watch the game between the Pirates and San Francisco Giants from the ballpark’s World Series Suites. Those chosen for the “Going to Bat for Small Business” program receive a promotional period where the Pirates provide in-game, social media, online and in-park assets. Those include live drop-ins by Pirates broadcasters, radio and television commercials produced by the Pirates, social media sponsorship, and signage inside PNC Park. Each business also receives mentorship from Pirates and PNC professionals as well as a financial grant. Lou Cestello, head of Regional Presidents and regional president of Pittsburgh and southwestern Pennsylvania for PNC said, “This program is making a meaningful impact for the small businesses we serve, particularly through the guidance provided by PNC and the Pirates in areas such as financing and marketing. Our goal is to help them transform their ideas into successful realities.”