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Pizza Hut launches app for its summer reading program to motivate young readers to sharpen literacy skills and earn a free Pizza in rewards

May 28, 2025 //  by Finnovate

Pizza Hut has launched an app for its longstanding Book It! program, first launched in 1984, designed to motivate young readers to achieve literacy goals by rewarding their accomplishments with a free, one-topping Personal Pan Pizza from participating Pizza Hut locations. The Book It! app is part of Pizza Hut’s revitalized summer reading program named, “Book It! Summer of Stories,” which officially launches June 1. The initiative encourages parents to stay engaged with their child’s reading journey and sharpen their literacy skills throughout the summer months when learning tends to decline. Parents can set monthly reading goals specifically designed to support children from pre-K through 6th grade and cater toward their child’s abilities while monitoring their progress. Young readers can earn one free Personal Pan Pizza each month in June, July and August by reaching the reading goals parents set for each month. “With the launch of the Book It! app, we’re making it even easier for parents to connect with their kids, set meaningful reading goals and inspire plenty of fun pizza-filled memories with their families. This new platform will help keep reading goals top of mind this summer — and turn progress into pizza.”

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Category: Channels, Innovation Topics

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