Persado, a leading provider of AI-powered content optimization and personalization solutions for marketing, released Dynamic Email, a new AI solution for marketing that manages the heavy lifting for campaign setup, content library creation, and launch. Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient: One-time set up of a library of high-performing content structured to span a range of concepts (such as offer, emotion, narrative); Implement HTML, including Persado scripts; Launch the campaign; Continue to update content, design & launch new tests—without re-coding anything in your ESP.