Bluefin announced a strategic partnership with Authvia, a pioneer in conversational commerce technology. Through the partnership, Authvia’s flagship product, TXT2PAY®, is now available via Bluefin’s PayConex™ payment platform, bringing fast, secure, app-free payments to messaging channels including SMS, RCS, and email. Authvia’s TXT2PAY® enables businesses to request and receive PCI-compliant, tokenized payments directly within a message thread. Customers simply receive a payment link by text, click, and complete their payment securely in seconds. This frictionless process reduces barriers to payment, improves cash flow, and enhances the customer experience with real-time engagement and conversion. The solution leverages Bluefin’s PCI-validated security framework, including vaultless tokenization and encryption, ensuring that payment card data never touches the merchant’s systems. “This partnership bridges secure commerce and consumer behavior in the most seamless way possible,” said Chris Brunner, CEO of Authvia. “People text constantly, and now with TXT2PAY® through PayConex™, they can complete payments, approvals, and even tips within the same thread. It’s a powerful way to drive engagement, satisfaction, and revenue.”