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Pairzon’s AI platform uses actual in-store and online transactional data to generate predictive audience segments in real time and anonymously and securely shares personalized audiences with brands to enable precise targeting

May 30, 2025 //  by Finnovate

Pairzon, an AI-powered marketing intelligence platform, launched its advanced Retail Media Solution, built to help retailers transform their first-party data into a powerful engine for growth, precision targeting, and revenue generation.  Pairzon introduces a unique approach: enabling retailers to anonymously and securely share personalized audiences with brands. This unlocks AI-powered retail media campaigns that maximize ROAS across both in-store and online channels through precise shopper targeting. Unlike traditional solutions that rely on modeled or third-party data, Pairzon uses actual in-store and online transactional data to generate predictive audience segments in real time. These segments are seamlessly activated across major platforms including Meta, Google, TikTok, and Others—delivering performance at scale while maintaining strict data privacy and compliance (GDPR, CCPA). Retailers also benefit from closed-loop attribution, finally connecting ad impressions to physical or digital purchases. This transparency allows both retailers and brands to understand what truly drives performance, making each campaign fully measurable.

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Category: Channels, Innovation Topics

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