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Orchestra AI’s analytics platform for mid-market businesses detects and categorizes AI agent traffic across major platforms in real-time and measures how AI mentions translate to actual website traffic

July 22, 2025 //  by Finnovate

Orchestra AI announced the launch of Spyglasses, the first analytics platform designed specifically for mid-market businesses to track and optimize their visibility across AI search platforms. Spyglasses detects and categorizes AI agent traffic across major platforms including ChatGPT, Claude, Perplexity, Google Gemini, and Microsoft Copilot. The platform provides businesses with crucial metrics including AI conversion rates, brand mention frequency across AI responses, and visibility share compared to competitors. Spyglasses utilizes advanced detection algorithms to identify AI agent traffic patterns while providing businesses with actionable insights about their AI search performance. The platform’s analytics dashboard reveals which content AI systems access most frequently, how often brand mentions occur in AI responses, and whether AI-driven awareness translates to website visits and conversions. The platform provides: Real-time AI Agent Detection: Identifies visits from AI systems across all major platforms;  AI Conversion Tracking: Measures how AI mentions translate to actual website traffic; Competitive AI Intelligence: Shows how often competitors appear in AI responses; Answer Engine Optimization (AEO) Insights: Provides actionable recommendations for improving AI visibility; Multi-platform Integration: Works with WordPress, WebFlow, Shopify, Next.js, Ruby, Python, and more.

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Category: Channels, Innovation Topics

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