OpenAI is launching a new feature inside of ChatGPT called Pulse, which generates personalized reports for users while they sleep. Pulse offers users five to 10 briefs that can get them up to speed on their day and is aimed at encouraging users to check ChatGPT first thing in the morning — much like they would check social media or a news app. Pulse is part of a broader shift in OpenAI’s consumer products, which are lately being designed to work for users asynchronously instead of responding to questions. Features like ChatGPT Agent or Codex aim to make ChatGPT feel more like an assistant rather than a chatbot. With Pulse, OpenAI seemingly wants ChatGPT to be more proactive. OpenAI will roll out Pulse for subscribers to its $200-a-month Pro plan, for whom it will appear as a new tab in the ChatGPT app. The company says it would like to launch Pulse to all ChatGPT users in the future, with Plus subscribers to get access soon, but it first needs to make the product more efficient. Pulse’s reports can be roundups of news articles on a specific topic — like updates on a specific sports team — as well as more personalized briefs based on a user’s context. Each report is displayed as a “card” featuring AI-generated images and text. Users can click on each one to get the full report and can then query ChatGPT about the contents. Pulse will proactively generate some reports, but users can also ask Pulse for new automated reports or offer feedback on existing ones. A core part of Pulse is that it stops after generating a few reports and shows a message: “Great, that’s it for today.” That’s an intentional design choice to make the service different from engagement-optimized social media apps. If users have ChatGPT’s memory features turned on, Pulse will also pull in context from previous chats to improve your reports.