OpenAI is planning to integrate a payment checkout system into ChatGPT in a bid to boost revenues. OpenAI is reportedly planning to take a share of eCommerce sales made via ChatGPT. That’s according to a report Wednesday (July 16) by the Financial Times (FT), which says this move is part of a plan by the artificial intelligence (AI) startup to derive new revenues from online shopping features. The company already displays products on its platform with the option of clicking through to online retailers, and inked a partnership with eCommerce platform Shopify in April. Now, sources told the FT, OpenAI hopes to integrate a checkout system into ChatGPT, to make sure users complete transactions within the platform. Sellers who make sales this way would pay a commission to OpenAI. PYMNTS has contacted OpenAI for comment but has not yet gotten a reply. The FT notes that this marks a shift in strategy for OpenAI, whose revenue has chiefly come from subscriptions to its premium services. Getting a slice of eCommerce sales would let OpenAI earn money from people using its free service. The report adds this move is another threat to Google’s business model, with consumers increasingly turning to AI chatbots for online search and shopping. OpenAI is already building its own browser in a separate challenge to Google, per a report last week by Reuters. While the feature is still in development, the sources told the FT that OpenAI and partners like Shopify have been presenting early versions to brands and discussing financial terms.