Nurix Labs, the developer of custom AI agents for enterprise customers, launched an interactive voice platform NuPlay that will allow meaningful automated human-like voice interactions using AI agents. NuPlay will bridge the gap between dry business operations and customers by providing meaningful interactions and allowing businesses to scale up automated customer service. According to the company, its voice-enabled AI agents offer exceptional interruption handling for complex calls, immediate resolution, 99% accuracy, personality-driven agents that reflect brand tone, and multiple integrated enterprise software systems such as CRM, booking and support platforms. NuPlay is enabling people to interact with AI agents in the same way they would with a sales rep or customer support team, fostering genuine engagement, gathering information and accelerating decision-making seamlessly within enterprise operations.