New Generation (New Gen), a technology company building infrastructure for the AI internet, now transforms static product catalogs into structured, AI-readable data through intelligent storefronts hosted on custom subdomains like ai.brand.com. These storefronts support humans, who see a personalized, conversational interface, as well as AI agents, which access the same product information programmatically. Both paths provide frictionless, secure transactions using embedded checkouts without redirects or scraping. The platform now allows AI agents to quickly and securely check out from merchant sites across chat, voice, and soon through emerging agent-driven channels. New Gen New Gen is leveraging trusted payments infrastructure from Visa and is among the first collaborators in the Visa Intelligent Commerce sandbox. Together with Visa, NewGen is exploring enabling: Intelligent, embedded payments – Facilitate secure, seamless transactions initiated by AI agents on behalf of human users across chat, voice, or embedded experiences. Trust and visibility in AI-driven transactions – Integrate fraud, identity, and authorization protocols upstream in the agentic shopping flow, not only at checkout to give consumers control and confidence in each transaction. Simple and scalable integration – Easily plug into and scale with commerce platforms, interfaces, or ecosystems with flexible APIs and pre-built modules, without overhauling existing infrastructure.