Nectar Social, the agentic social commerce platform for disruptor brands, today announced its emergence from stealth with $10.6 million in combined pre-seed and seed funding co-led by True Ventures and GV (Google Ventures). Nectar steps in as the embedded agent built for today’s commerce—listening in real time, surfacing actionable insights, attributing engagement to revenue, and much more. Nectar is more than a platform—it’s the teammate every brand needs. It listens to customer feedback in real time, surfaces nuanced insights brands didn’t know to ask for, and engages automatically in the moments that matter most in an authentic way. Nectar is built for the way people actually shop now—starting from social platforms. OLIPOP, Jones Road Beauty, and Solawave are among the many businesses leveraging Nectar to unlock the potential of AI and drive greater impact with their teams, with customers achieving >85% AI-assisted responses within 30 days and seeing social DM campaigns deliver >12% conversion rates compared to 1-3% for traditional channels. Early customers have generated six figures of revenue, with some experiencing a 150% lift in engagement rates and 50% increase in content impressions after implementation. How Nectar Transforms Social into a Revenue Channel: Grow and manage communities with social copilot agents; Real-time insights and listening across brand and influencer; Full funnel revenue attribution and selling in DMs.