Mastercard said that nearly half of all its online transactions in Europe are now tokenized. The payment giant unveiled the milestone exactly one year after outlining its plan to phase out manual card entry and achieve 100% tokenization by 2030. The process lets consumers avoid exposing their sensitive account details, preventing a fraudster from using your credit card for nefarious purposes. Mastercard said that tokenized transactions in Europe, encompassing methods like Secure Card on File (SCOF), Click to Pay and digital wallets, have seen a one-third increase in the past year. The company’s strategy of driving the adoption of safer transactions is gaining ground as growing numbers of eCommerce marketplaces, food delivery services and financial institutions across the continent embrace new standards and solutions. A major component of this growth is merchant tokenization, specifically known as Secure Card on File (SCOF). By replacing static card numbers stored by merchants with dynamic, merchant-specific tokens, SCOF helps to reduce fraud and improve approval rates. The result: Enhanced security for shoppers and fewer fraud-related losses for businesses. Another tokenization method, Click to Pay, is also playing a crucial role in simplifying the online checkout experience. This service, now used in 26 European markets, allows consumers to make purchases online without manually entering their card details each time, often using pre-saved, tokenized credentials. Mastercard said that consumer signups for Click to Pay have more than doubled over the past year.