The Nation Basketball Association is bringing its retail partnership with Lids to the West Coast with the season around the corner. The NBA and the sports headwear and apparel retailer is set to open a fourth NBA Store at the Universal CityWalk Hollywood shopping and entertainment district in Los Angeles. As part of the league’s long-standing partnership with Lids and Fanatics, Lids will oversee the operations for the NBA Store, creating a unique retail experience for NBA fans. NBA Store CityWalk spans 11,000 sq. ft., and is just a short walk from Universal Studios Hollywood. Fans can shop from a wide selection of official NBA and WNBA merchandise and memorabilia. “We look forward to bringing the NBA Store experience to Universal CityWalk and introducing it to the West Coast for the first time,” said Michael Brady, global head of licensing, commerce & business affairs, NBA. Upon entering the new store, visitors will be welcomed into the “Immersion Zone,” surrounded by powder coated, steel and 24 karat gold installations from artist Victor Solomon. The store will also feature an interactive “Experience Zone” that will play NBA highlights daily. Additionally, fans can take advantage of on-site customization services to personalize jerseys and hats, a signature offering available at select Lids retail locations. NBA Store CityWalk will host an official grand opening weekend event Saturday and Sunday, Aug. 30-31, featuring appearances from NBA and WNBA players, interactive games, giveaways and more. Fans can also enjoy a DJ, photo booth and pop-a-shot competitions, and take photos with the Larry O’Brien Trophy which will be on display throughout the grand opening weekend.