Nacha launched DirectPayment.org, a new consumer-focused awareness campaign to highlight the convenience and safety of using Direct Payment to pay bills. Also known as electronic funds transfer (EFT), bank transfer, eCheck, or autopay, Direct Payment enables consumers to replenish account balances, make donations, and pay tuition, dues, premiums, subscriptions, in addition to mobile/internet/cable and other recurring bills. Direct Payment is designed to simplify the payment process and provide consumers with: Convenience and Efficiency: Streamlining finances by setting up payments once for recurring payments. Security: ACH transactions are secure and keep financial information protected. Timeliness: Payments are processed on time so late fees, penalties, or interrupted service are avoided. The campaign includes several real-life subjects who rely on and benefit from Direct Payment. They enjoy the peace of mind that comes with knowing their bills are paid on time. Nacha has added several new subjects and uses for Direct Deposit to DirectDeposit.org in order to continue to educate and inform Americans on the many ways they can make the best use of Direct Deposit and simplify their lives.