• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar

DigiBanker

Bringing you cutting-edge new technologies and disruptive financial innovations.

  • Home
  • Pricing
  • Features
    • Overview Of Features
    • Search
    • Favorites
  • Share!
  • Log In
  • Home
  • Pricing
  • Features
    • Overview Of Features
    • Search
    • Favorites
  • Share!
  • Log In

Morgan Stanley to add crypto trading on E*Trade, the most direct move so far by a major US bank to let retail users buy and sell digital assets

May 2, 2025 //  by Finnovate

Morgan Stanley is preparing to offer cryptocurrency trading on its E*Trade platform. This would be the most direct move so far by a major US bank to let retail users buy and sell digital assets. The change means state member banks no longer need to notify the Fed in advance of planned or current crypto-asset activities. These will now be reviewed through the standard supervisory process. The bank is exploring partnerships with crypto-native firms to support the technical side of the trading system. Morgan Stanley already offers some crypto-related products, such as ETFs, options, and futures. These are aimed at wealthier clients. The new plan would expand access to a broader group of users. If Morgan Stanley proceeds, it could increase pressure on crypto-focused platforms like Coinbase and Kraken. These firms currently serve a large share of the retail market. Meanwhile, E*Trade is introducing a new platform called “Power ETrade Pro” aimed at active traders. Currently in its pilot phase, the platform is scheduled for a full launch in June. The new platform will compete with services like Charles Schwab’s Thinkorswim and Robinhood’s Legend, offering customization of up to 120 tools across six screens. It will also include a separate desktop client in addition to existing web and mobile options.

Read Article

Category: Additional Reading

Previous Post: « Block 1Q 2025 reports growing engagement on Cash App with gross profit per monthly transacting active of $81, up 9% year over year; wants to make its agentic AI system for internal initiatives as the single, universal interface to help automate workflows and decision-making at scale
Next Post: Bank of America seeks to “bring the bank” to merchant services customers, integrating lending services and payments tied to back-office functions and virtual cards »

Copyright © 2025 Finnovate Research · All Rights Reserved · Privacy Policy
Finnovate Research · Knyvett House · Watermans Business Park · The Causeway Staines · TW18 3BA · United Kingdom · About · Contact Us · Tel: +44-20-3070-0188

We use cookies to provide the best website experience for you. If you continue to use this site we will assume that you are happy with it.