ETrade, the brokerage firm owned by Morgan Stanley, is launching a new platform aimed at the most active traders. Dubbed “Power ETrade Pro”, the platform is currently in its pilot phase and is set for a full launch in June. With this new platform, the brokerage will directly compete with Charles Schwab’s Thinkorswim and Robinhood Markets’ Legend. The new E*Trade platform will allow traders to customise as many as 120 tools across six screens. It will also include a separate desktop client, in addition to the existing web and mobile products. “Our sophisticated trader population is a hugely important group of folks for us,” said Jed Finn, Morgan Stanley’s Head of Wealth Management. The launch of “Power E*Trade Pro” also coincided with US President Donald Trump’s decision to impose tariffs globally, which made financial markets highly volatile and boosted trading volumes on brokerage platforms. Polish brokerage platform XTB recently revealed that trading volumes surged to three times the levels seen during the pandemic.