The latest CivicScience data show that both usage and intent in Buy Now, Pay Later have risen steadily since before the 2024 holiday season. As of May 27, 37% of those aware of BNPL use these services, up from 32% in Q3 2024. The percentage of those who are planning to use BNPL has also increased, ticking up to 12% from 9% in Q4 2024. Notably, usage and intent have also increased among high-income households ($100K+), with experience rising five percentage points since late last year. Users and intenders are particularly leery of looming tariffs – 84% of users and 83% of intenders are at least ‘somewhat’ concerned about the impact of tariffs and trade policies on their household expenses, outpacing non-users by at least eight percentage points (75%). While consumers are turning to BNPL for discretionary purchases, such as live events or food delivery, additional data finds that a noteworthy percentage of Americans worry they’ll have to utilize BNPL just to get by. More than one-third (36%) of consumers who don’t currently use a BNPL service are at least ‘somewhat’ concerned they might need to turn to a Buy Now, Pay Later program to help them manage household expenses in the next six months. This concern is most common among households earning under $50K, but notably, 19% of those expecting to make $100K also share this anxiety.