Mobey Forum, a global association for banks, has released a report titled “Embedded Finance: A Strategic Roadmap for Banks,” offering actionable insights for banks to succeed in the digital economy by embedding financial services into digital ecosystems, reshaping customer experiences, and delivering integrated, customer-centric solutions. The report explores three core Embedded Finance business models. First, API-Driven Banking positions banks as “producers” that expose their financial products and services through APIs, allowing external platforms to embed these offerings seamlessly. This model emphasizes automation, scalability, and alignment with regulations like PSD2/3 and Open Banking, broadening banks’ distribution channels. Second, the Verticalised Offering model casts banks as “distributors,” integrating third-party services into their offerings while retaining control over branding and customer relationships, thus enriching solutions within a unified experience. Third, Platform Banking represents the most comprehensive model, where banks act as “marketplace orchestrators” facilitating exchanges among producers, consumers, and partners in a centralized ecosystem. Unlike the vertical model, this approach enables onboarding of users who may not initially be banking customers. The report provides practical frameworks and maturity models to guide banks in embedding finance effectively, with strategies such as developing robust API infrastructures and forming strategic third-party partnerships. Real-world case studies from UBS, PostFinance, and SEB Embedded demonstrate how Embedded Finance can drive customer engagement and unlock new revenue. Ultimately, the report issues a call to action, warning that banks must define their Embedded Finance strategies now or risk losing market relevance, customer loyalty, and income streams to faster-moving non-bank competitors.