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Minecraft movie release helps drive 35% rise in both its mobile in-app purchase revenue and console unit sales indicative of scripted content leading to re-engagement and renewed popularity of video games

June 2, 2025 //  by Finnovate

A Minecraft Movie has generated $941 million in revenue at the worldwide box office, and it has also helped sales of the Minecraft game as well, Sensor Tower said. In an entertainment era hallmarked by sequels, reboots, and nostalgia plays, Hollywood is increasingly turning to video game IP to create scripted content.  Sensor Tower, a measurement firm, has produced a report on the impact of games IP on the entertainment world. Sensor Tower said the release of scripted content has created a boomerang effect on the original games, often leading to re-engagement and renewed popularity. In the report, Sensor Tower said mobile in-app purchase revenue and console units sold rose 35% each after the release of the Minecraft movie in April 2025. The Fallout TV show drove a +20% surge in Amazon Prime Video app downloads on release week. Fallout 3 and Fallout 4 PC daily active users remained +225% higher for 12 and 20 weeks after the show’s release, and Amazon increased U.S. ad spend on desktop video (+20x) to maximize the show’s impact. Max app downloads and The Last of Us console daily active users each soared 40% when the show’s second season premiered. A Minecraft Movie’s impact wasn’t just new gamers: active user spikes in Minecraft mobile (+9%) and console (+41%) illustrate that the movie likely spurred historical players to jump back in the sandbox, Sensor Tower said.

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Category: Augmented Reality/ Virtual Reality, Innovation Topics

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