Meta has implemented a new policy requiring mandatory advertiser verification for investment-related ads targeting Indian users. Starting 31 July, advertisers must submit valid Sebi registration details for securities or investments content on platforms like Facebook, Instagram, Messenger, or WhatsApp. The verification process includes submitting the Sebi registration number, organization name, contact information, and identity through a one-time verification code. Credentials, including payer and beneficiary names, will be displayed on ads, ensuring real-time transparency for users. Existing ads can continue beyond the deadline, provided the advertiser’s account is verified in time. Meta has also introduced alternative verification options for advertisers not directly regulated by Sebi, such as submitting government-issued IDs or business documentation. The move follows Sebi’s March 2024 advisory, which raised concerns about financial scams on platforms like YouTube, Telegram, Instagram, and X.