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Meta’s ‘Hypernova’ smart glasses to be priced more affordably at $800 for September launch; adds a right‑lens display and EMG wristband to push mainstream mixed‑reality adoption.

September 4, 2025 //  by Finnovate

Meta’s upcoming smart glasses with a built-in display, codenamed Hypernova, could be cheaper than we initially thought. In April, Bloomberg’s Mark Gurman reported that the company is working on a new type of smart glasses, which will look a lot like a regular pair but equipped with a tiny display that can show photos and apps. That report claimed the new smart glasses will cost upwards of $1,000 — perhaps as high as $1,300 to $1,400. But now, Gurman has revised that price significantly, claiming that Meta’s glasses, which are expected to launch in September, will be priced from $800. “The change stems in part from the company accepting lower margins to boost demand — a common tactic for new products,” he wrote on X. That’s a pretty large difference in price, and one that will probably incite many buyers to make the leap into Meta’s version of (slightly) mixed reality.  For comparison, the Ray-Ban Meta smart glasses, which have a built-in camera but no display, start at $299. Meta’s own Quest 3 headset, which is a far bulkier mixed reality headset, starts at $499.99. And Apple’s Vision Pro, which is an even bulkier, but also far more powerful, mixed reality headset, still starts at $3,499 — though Apple is reportedly working on a cheaper version.

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Category: Augmented Reality/ Virtual Reality, Innovation Topics

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