After integrating Meta AI into WhatsApp, Instagram, Facebook, and Messenger, Meta is rolling out a stand-alone AI app which allows users to access Meta AI in an app, similar to the ChatGPT app and other AI assistant apps. To win over users, Meta is trying to leverage what makes it different from companies like OpenAI and Anthropic — Meta already has a sense of who you are, what you like, and who you hang out with based on years of data that you’ve likely shared on Facebook or Instagram. Meta’s AI app can differentiate itself from existing AI assistants because it can “[draw] on information you’ve already chosen to share on Meta products,” the company said, such as your profile and the content you engage with. So far, these personalized responses will be available in the U.S. and Canada. You can also give Meta more information about you to remember for future conversations with its AI. Meta’s AI app also introduces a Discover feed, where you can share how you’re using AI with your friends — in a mock-up image, Meta shows someone asking the AI to describe them in three emojis, which they then shared with their friends. A user’s interactions with Meta AI will only be shared to the feed if they choose to do so.