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Meta is partnering data labelling firm Alignerr to build customizable chatbots that reach out to users unprompted, send proactive message and follow up on any past conversations

July 8, 2025 //  by Finnovate

Meta is working with Data labelling firm Alignerr to train customizable chatbots to reach out to users unprompted and follow up on any past conversations. That means the bots, which users can create in Meta’s AI Studio platform, also remember information about users. AI persona named “The Maestro of Movie Magic” might send as a proactive message on Messenger, WhatsApp, or Instagram.  The AI chatbots will only send follow-ups within 14 days after a user initiates a conversation and if the user has sent at least five messages to the bot within that time frame. Meta says the chatbots won’t keep messaging if there’s no response to the first follow-up. Users can keep their bots private or share them through stories, direct links, and even display them on a Facebook or Instagram profile.  To address safety, Meta gave a series of disclaimers. One of them warns that an AI’s response “may be inaccurate or inappropriate and should not be used to make important decisions.” Another says that the AIs aren’t licensed professionals or experts trained to help people. One of them warns that an AI’s response “may be inaccurate or inappropriate and should not be used to make important decisions.” Another says that the AIs aren’t licensed professionals or experts trained to help people. 

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Category: Channels, Innovation Topics

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