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McKinsey’s I2I—Idea to Impact— framework helps integrate gen AI throughout the product development life cycle while giving clients greater control

July 7, 2025 //  by Finnovate

Sallah Kokaina of McKinsey helps businesses transform through advanced technology. This involves software engineering and architecture, IT strategy, and digital delivery. In practice, I build platforms and lighthouses for the delivery life cycles of industrialized software. One of the biggest challenges when clients adopt new technology like gen AI is figuring out where to begin. It’s not as simple as waving a magic wand. But companies often rush into proof-of-concept projects to demystify the tech. This can lead to multiple failed attempts when transitioning to production. Fast is fine, but first you need a strategic approach. That’s why we tailor tools and platforms to maximize adoption and impact. We also help clients identify and establish the right operating model, manage change, and create a clear roadmap to their goals. Simply introducing a new tool isn’t going to guarantee results or successful scaling; transforming the whole organization is required. To that end, we’ve been working on distinctive assets and approaches to give clients a jump start in their AI journey. One of these is I2I—Idea to Impact—a framework that helps integrate gen AI throughout the product development life cycle while giving clients greater control. It supports key business needs like standardization, cost control, and data management. Clients who have used it have seen boosts in productivity and efficiency, giving them more time for collaboration and more impactful tasks.

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