McDonald’s is introducing a new version of its McDonaldland promotional concept that is quite different from the 1970s version featuring costumed TV performers. Starting Tuesday, Aug. 12, the chain will roll out “McDonaldland VR,” an interactive digital experience launching alongside its new limited-time “McDonaldland Meal,” which will be on McDonald’s menu for a limited time this summer. (The meal features a milkshake with what the company describes as a “surprise flavor,” choice of a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries and one of six exclusive collectible tins featuring postcards, stickers, and more. ). Inside McDonaldland VR, customers can virtually interact with fully animated avatars of McDonald’s promotional characters such as Grimace, Hamburglar and Birdie. Users can also play interactive mini-games, explore themed virtual worlds such as the Hamburger Patch, search for hidden digital collectibles such as Mt. McDonaldland Shake icons and various Easter eggs throughout the virtual world, and complete quests to unlock in-game wearables like the Mayor McCheese Hat, Burger Buddy Backpack and Ronald McDonald’s Guitar. McDonaldland VR will be available on Meta Horizon Worlds via the Meta Quest VR headset and via browser-based Web VR access.