Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. The new Mastercard Commerce Media will use insights from permissioned data to deliver personalized offers and content to consumers, and it will use proprietary card-linking technology to attribute conversion and incrementality for advertisers. Advertisers can use this digital media network to deliver tailored offers and content like cashback, discounts, incentives and advertising. Mastercard will use permissioned data about past purchase behavior and real purchase signals to identify the right audience for each offer. Because consumers who receive the offers will be able to activate them on their enrolled card, Mastercard will then be able to attribute each purchase to the served content. This offering will benefit advertisers by helping them make the most of their budgets, publishers by providing accurate attribution and helping build loyalty with their audience, and consumers by delivering relevant content and offers.