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Mastercard debuts experience-focused World Legend Card to support a growing demand among consumers for a “more intentional way of living, where spending on meaningful experiences is prioritized over material things.”

July 17, 2025 //  by Finnovate

Mastercard has introduced a new suite of benefits aimed at experience-seeking consumers. The Mastercard Collection is available across the company’s World, World Elite and newly created World Legend Mastercard cards, offering rewards on things like dining, entertainment and travel. The World Legend card is available to banks worldwide now, and will debut to cardholders in the third quarter of this year in the U.S., followed by a larger international launch. Driving this launch, is its in-house research showing a growing demand among consumers for a “more intentional way of living, where spending on meaningful experiences is prioritized over material things.” The vast majority of the company’s cardholders, “feel their best when spending their time on their passions, including culinary exploration, artistic endeavors, and cultural immersion,” while two-thirds “are becoming more intentional with how they spend their time, focusing on the relationships that matter most.”

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Category: Companies and Organizations, Mastercard

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