In a digital world rapidly moving toward privacy-first practices and the deprecation of third-party cookies, the data marketers collect through popups has never been more important or valuable. Data collected through popups shouldn’t live in a silo, it should power the entire customer experience. Intuit Mailchimp’s research found that nearly 90% of top-performing marketers who are revenue leaders automate their customer journeys, leveraging customer data platforms at nearly twice the rate of baseline marketers. Here are a few high-impact ways to put that data to work: Segmentation: Craft targeted campaigns based on customer-stated preferences. Marketers who use AI-powered features to segment smarter, deliver more impactful, personalized campaigns. Product Recommendations: Use declared interests to surface relevant products. Retargeting: Apply intent signals (“interested in men’s skincare”) to paid social and display audiences. Cross-Channel Personalization: Feed insights into email and SMS, WhatsApp messages, push notifications, and in-app experiences. When integrated across platforms, popup data becomes the connective tissue for a consistent, high-performing marketing ecosystem. To measure success, track key metrics like impressions, conversions, and your opt-in rate. While email and SMS signups should remain your primary KPIs, they shouldn’t be the only ones. Engagement signals, segmentation insights, and downstream revenue impact all contribute to a more holistic view of performance.