Magnite announced the integration of Anoki ContextIQ, the industry-leading multimodal AI platform for contextual video intelligence at scale. As the first SSP to adopt ContextIQ, Magnite is helping bring the benefits of the platform and its AI copilot to CTV advertising. The collaboration unlocks exclusive access to ContextIQ through Magnite SpringServe, giving buyers access to scene-level contextual targeting and planning tools. Anoki ContextIQ is a purpose-built AI engine that analyzes scene content, sentiment, and brand safety in CTV environments. Integrating the technology within Magnite SpringServe helps unlock greater transparency for buyers and resonance with the scene and emotions ahead of the ad break. This allows campaigns to be aligned with content and helps unlock the full potential of scene-level buying. Publishers can gain deeper insight into the contextual value of their content, helping them to surface high-value inventory that aligns with brand objectives, improves yield and unlocks new monetization opportunities. Kristen Williams, SVP, Partnerships at Magnite said “By embedding AI-powered scene analysis into our CTV stack, we’re equipping advertisers with smarter, more scalable tools to reach their audiences in the most relevant moments, all while maintaining transparency and control. ContextIQ leverages multimodal AI to capture the full emotional, visual, and auditory context of every scene. That allows publishers and advertisers to unlock more precision, brand safety, and emotional resonance in CTV.