Macy’s Inc. saw its strongest comparable sales growth in 12 quarters during the second quarter, with gains across its three department store nameplates, Macy’s, Bloomingdale’s and Bluemercury. Chairman and CEO Tony Spring attributed the growth to “substantive enterprise-wide improvements” the company has made while pursuing its A Bold New Chapter strategy. During the second quarter, the company’s Macy’s nameplate, like Macy’s Inc., recorded its best comparable sales growth in 12 quarters. Macy’s saw year-over-year growth in comparable sales of 1.2% at all its stores and 1.5% at its go-forward stores. Go-forward stores are those that the company does not plan to close. Spring said that the company’s strategy of closing underperforming locations and investing where there are opportunities will create “a more focused and profitable store base.” “I believe we are positioned to deliver long-term growth in our Macy’s go-forward business, inclusive of digital,” Spring said. “This is driven by exceptional customer omnichannel experiences, improved selling, enhanced colleague development and inspired merchandising, including more variety with reduced redundancies.” Asked by an analyst about opportunities to continue to grow comparable sales, Spring highlighted the company’s investments in in-store service and online storytelling. “We’re obviously doing that also in our digital experience,” Spring said. “I invite you to look at macys.com versus just three months ago. We’re providing a richer product-driven, trend-driven storytelling experience.” Among Macy’s Inc.’s luxury nameplates, Bloomingdale’s reported its fourth consecutive quarter of growth with comparable sales up 5.7%, while Bluemercury reported its 18th consecutive quarter of gains with comparable sales up 1.2%. Looking ahead, Macy’s Inc. raised its 2025 guidance for comparable sales to a range of down 1.5% to down 0.5%. In May, the company’s guidance was a range of down 2% to down 0.5%.