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Lowe’s is expanding third-party marketplace assortment to include full range of homeowner products for every project around the home while also featuring wider assortment across the full price spectrum

May 27, 2025 //  by Finnovate

Lowe’s is partnering with digital marketplace technology provider Mirakl to scale its e-commerce business while allowing marketplace sellers to more easily manage their catalogs on Lowes.com. Since first introducing its marketplace, Lowe’s has expanded its offerings from third-party sellers to include indoor and outdoor furniture, kitchen and bath, home décor, and power and hand tools.  Lowe’s chief digital and information officer Seemantini Godbole said “Our partnership with Mirakl allows Lowe’s Marketplace to offer a full complement of products to homeowners for every project around the home, driving our Total Home Strategy forward.” In addition to offering customers more product categories and brand choices, Lowe’s Marketplace will also feature products ranging the full price spectrum from value to premium products. Benefits of Lowe’s Marketplace also extend to members of the MyLowe’s Rewards loyalty program, with members accruing points on any marketplace purchase. All marketplace products are currently available for home delivery, and customers may return marketplace products purchased through Lowes.com directly to any of Lowe’s over 1,700 stores, creating more convenience for customers.

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Category: Channels, Innovation Topics

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