Levi Strauss & Co. is citing efforts to develop next-generation e-commerce solutions as a key component of its financial success. The denim giant has recorded 12 consecutive quarters of global double-digit growth, including a strong first quarter of fiscal 2025 it credited in part to global direct-to-consumer net revenues increasing 9% on a reported basis and 12% on an organic basis, as well net revenues from e-commerce growing 13% on a reported basis and 16% on an organic basis. DTC comprised 52% of total net revenues in the quarter. In addition, during the last five years, Levi’s e-commerce business has doubled, growing from 5% of total net revenue in 2019 to 10% in 2024. Jason Gowans, chief digital and technology officer, Levi Strauss & Co., said “We’re creating a global digital flagship experience that not only is expanding our loyal fan base but also is giving them a reason to return, steadily improving the overall health of our e-commerce business with global net revenues and EBIT margins improving double-digits on a compound annual growth rate over the last three years.” Gowans cited several specific digital commerce solutions it has developed, including a new search tool, high-quality content images, and more videos on product pages designed to create a dynamic online shopping experience and showcase items as they look in real life. Visitors to the site can also use a new fit quiz tool, which lets shoppers answer a series of questions on fit preferences, returning a number of personalized recommendations.