The Kroger Co. is giving its loyal shoppers easier access to digital deals. The national supermarket chain recently started adding paper flyers mirroring its weekly digital deals near the entrances of its stores. Kroger customers with a loyalty card can grab a printed handout when they enter the store to find out about the weekly digital deals. Then at checkout, shoppers scan a barcode on the flyer to download all of the digital coupons at once. Each coupon can be used up to five times in a single transaction. Using the printed flyer means that shoppers don’t have to go online or use the Kroger app to download each individual coupon. The Northeastern supermarket chain Stop & Shop also recently issued a brand-wide rollout of its innovative Savings Station. The in-store kiosk allows customers to quickly and easily activate all weekly circular digital coupons, as well as personalized offers – no smartphone, internet access or computer required. These in-store efforts from Kroger and Stop & Shop are finally helping to address digital discrimination in grocery. Seniors who aren’t tech-savvy and low-income families without smartphones could wind up paying higher prices, since they can’t easily access grocers’ digital deals.