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Kraken debuts ‘Embed’ Crypto-as-a-Service (CaaS) solution to help banks offer crypto access

May 1, 2025 //  by Finnovate

Cryptocurrency exchange Kraken has introduced a solution to help financial institutions give clients access to crypto. Dubbed “Embed,” the company’s new Crypto-as-a-Service (CaaS) solution is designed for neobanks, FinTechs and traditional banks. “Kraken Embed significantly simplifies operational and infrastructure requirements, enabling financial institutions to make regulated crypto trading available to their customers without extensive in-house expertise in a matter of weeks,” the company said. “Using Kraken Embed, institutions benefit from the exchange’s proven market experience, robust liquidity and industry-leading infrastructure. Kraken says the launch of Embed aligns with global crypto adoption trends, especially in Europe, where market activity is being driven by the advent of regulations such as the European Union’s Markets in Crypto Assets (MiCA) framework. “Through Embed, Kraken is extending its deep expertise to institutions seeking a reliable, compliant and frictionless entrypoint into crypto,” Brett McLain, head of payments and blockchain at Kraken, said.

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Category: Members, Crypto & Blockchain, Innovation Topics

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