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Klaviyo’s enhanced MCP server securely links AI tools to customer data via real-time APIs and remote access; enabling conversational analytics, audience suggestions, and automated campaign execution.

August 22, 2025 //  by Finnovate

CRM and marketing automation company Klaviyo Inc. announced the general availability of its enhanced Model Context Protocol server that gives marketers the ability to connect AI tools such as Claude Desktop, Cursor, VS Code, Windsurf and other local or web-based tools directly with Klaviyo. The enhanced MCP server includes improved reporting context and a new remote server for broader accessibility, making it easier for marketers to bring AI into their workflows with more opportunity for speed and automation. The solution assists marketers that want to scale up performance based on training AI platforms to deliver better insights, recommendations and content. The remote MCP server offers secure online setup and real-time access to create, read and update data through Klaviyo’s API without adding complexity to the marketing technology stack. The MCP server makes it easy for marketers to accelerate their work in Klaviyo with AI tools, including a conversational chat interface that allows customers to interact with Klaviyo using natural language prompts. Marketers can quickly ask questions such as which campaign is driving the most revenue, how clickthrough rates have changed over time or compare performance across accounts. Using the platform, marketers can request AI-generated suggestions for new audience segments, subject lines modeled on top performers, or strategies to improve open rates in key flows. Additionally, the MCP server also supports AI-driven execution, letting marketers move from idea to action. With simple prompts, users can upload event profiles, draft promotional emails, or add images directly into Klaviyo.

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Category: Data Economy & Privacy, Innovation Topics

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