Kantar, a leading marketing data and analytics company, has launched ExperienceEvaluator, a cost-effective Customer Experience (CX) solution that enables brands to benchmark and optimize customer experiences, accelerate business growth, and ultimately win against competition. The solution delivers results in as few as four days, allowing CX teams to quickly evaluate how audiences react, engage, and connect with brands. It uses direct customer feedback from Kantar’s high-quality, privacy-compliant consumer access panels to analyze what is influencing people’s experiences, pinpoint areas for improvement, and prioritize next steps based on data-driven insights. ExperienceEvaluator is available on Kantar Marketplace, Kantar’s agile market research platform, and is built on Kantar’s proprietary Meaningfully Different Experiences (MDX) methodology. MDX links strong consumer experience to measurable business outcomes such as increased market share, reduced churn, higher pricing power, and stronger customer retention. Kantar’s CEO Amy Cashman emphasizes the importance of customer experience in achieving business growth. Global telco giant Orange is using Kantar’s MDX metrics to demonstrate the positive business impact of its relationship CX programs.