Kantar, a marketing data and analytics company, has launched ExperienceEvaluator, a cost-effective Customer Experience (CX) solution that enables brands to benchmark and optimize customer experiences, accelerate business growth, and ultimately win against competition. The solution delivers results in as few as four days, allowing CX teams to quickly evaluate how audiences react, engage, and connect with brands. It uses direct customer feedback from Kantar’s high-quality, privacy-compliant consumer access panels, allowing clients to analyze what is influencing people’s experiences, pinpoint areas for improvement, and prioritize next steps based on data-driven insights. ExperienceEvaluator is available on Kantar Marketplace, Kantar’s agile market research platform, making it easier and more cost-effective for CX teams to continuously refine and enhance their offerings in response to customer feedback. Kantar’s proprietary Meaningfully Different Experiences (MDX) methodology links strong consumer experience to measurable business outcomes such as increased market share, reduced churn, higher pricing power, and stronger customer retention.