JP Morgan Chase is set to launch a ‘DIY’ investment platform in the UK, taking on players such as Hargreaves Lansdown and AJ Bell. The US bank said it would launch JP Morgan Personal Investing in November to let investors buy and sell shares, funds, bonds and other financial assets. The move will see the firm –led by Wall Street titan Jamie Dimon – target British customers under the JP Morgan brand for the first time. It marks a big push into an industry dominated in the UK by the likes of Hargreaves Lansdown, AJ Bell and Interactive Investor. JP Morgan’s new service will include its Nutmeg business but the Nutmeg brand will be retired. Nutmeg users will see their investing app change from November 3. The platform will initially offer managed investments, pensions, Isas and financial planning tools and dedicated relationship managers. From 2026 investors will be able to buy and sell individual shares and bonds on the platform. JP Morgan said the service would be available through its Chase current account app, and as a standalone product. For stocks and shares Isas, customers will be able to invest from £500, while for lifetime Isas and junior Isas, customers can start with £100. For those looking to create an income stream from their investments, rather than just increasing the value of the pot, the minimum will be £10,000. Mark O’Donovan, head of international consumer banking head of international consumer banking at JP Morgan Chase, said: ‘Consumers in the UK are world-leading in adopting digital financial services, and today is an important next step in the evolution of our offering in the UK market.’ JP Morgan’s new platform will maintain all of Nutmeg’s products and services, as well as launching features such as a wealth planner, allowing users to see their total wealth, with suggestions on how to reach their goals. It will also offer relationship managers from November, giving clients with more than £250,000 invested with JPMorgan face-to-face professional advice.