JCPenney has implemented a new predictive shopper engagement solution from Metrical as it works to transform and improve its ecommerce experience. Since implementing the AI-based tool, the retailer has seen a 40% increase in new cart creation, an 18% reduction in cart abandonment and a 10% improvement in revenue on targeted visits. The Metrical solution uses predictive AI to understand what actions might help shoppers in their purchase decisions. Shopper data points are fed into behavioral models that predict when a shopper is close to leaving the site and then makes a recommendation — such as a special opportunity, a substitute product or an additional service — to move the customer toward purchase. JCPenney partnered with Metrical’s predictive AI to give them the ability to better understand shopper’s online journey in real time, enabling them to deliver an improved customer experience.