JCPenney is launching the third installment of a seasonal campaign called “Real Big Deals” that is integrated with the new NFL pro football season. Each Thursday night through Christmas, a new “Really Big Deal” will be revealed during Amazon’s Prime Video football coverage. JCPenney will showcase the deal again in the postgame broadcast. The deals will immediately go live online and extend to stores from Friday through Sunday. NBA basketball Hall of Fame legend Shaquille O’Neal, who hosted the first iteration of Really Big Deals during Prime Video’s fall 2024 Thursday night NFL football broadcasts, is returning to host the campaign again this fall. “Football allowed us to reach a live audience, which is very impactful. In addition, football there is now a lot of age and gender diversity in the football viewing audience, so it’s a vehicle to reach the most viewers, both existing customers and potential new customers. The goal is to remind consumers of our brand, and to re-engage or validate their love for JCPenney. Part of it is about acquiring new customers, along with validating with our existing customers that JCPenney is the place for great quality and value.”