Intersection, an experience-driven out-of-home media and technology company, and LinkNYC, the public-private partnership that created the largest free public Wi-Fi network in the world, announced the official launch of the LinkNYC Self-Service Ad Portal. Featuring expanded free offerings and a lower cost of entry for paid campaigns, advertising on LinkNYC is now easier than ever for New York City’s small business community. Intersection’s launch of the portal includes an enhancement of LinkNYC’s LinkLocal free advertising program. Eligible New York City-based community organizations and local small businesses can now display ads on six LinkNYC screens at a time—up from four—at no cost. The update also includes customizable advertising templates and colors, the ability to add a logo or QR code, and an interactive map to help advertisers select optimal LinkNYC locations. The LinkNYC Self-Service Portal is also the home of LinkDirect, Intersection’s new offering for purchasing larger, branded LinkNYC campaigns, which is designed to accommodate budgets of all sizes. LinkDirect allows advertisers to select specific screen locations and campaign dates. Users can upload custom creatives and include a QR code to boost engagement. “These upgrades to LinkLocal will provide hundreds more community-based businesses and nonprofits with opportunities to amplify their messaging through the most coveted out-of-home advertising space in New York City,” said Margaux Knee, Chief Administrative Officer of LinkNYC. “In 2024 alone, LinkNYC provided over $4 million in free advertising space.”