Instacart is rolling out Smart Shop technology that leverages generative AI and advanced machine learning models to better understand customers’ shopping habits, household preferences and dietary preferences to provide them with ideas for relevant products. The Smart Shop technology, powered by Instacart’s catalog of 17 million items and its dataset of millions of grocery shopping journeys, combines information on consumer preferences, refined through sophisticated large language models, with gen AI to connect people with products for a more personalized experience. Among other smart features, this capability is built with an AI-driven Health Tag system that covers 1.3 billion data points across about 500,000 food and beverage products in the Instacart catalog. That data is used to provide shoppers with fast, understandable information on items they are browsing. Instacart also added new Inspiration Pages, personalized pages that highlight products that match health and dietary preferences. The first Inspiration Page was created in collaboration with the American Diabetes Association and was timed for National Nutrition Month in March. Users can also set preferences manually by selecting from 14 common diet and health descriptions in the Smart Shop preferences section on the Instacart experience.