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Instacart introduces alcohol-focused Fizz App to tap Gen Z market- lets multiple users contribute to a single order, pay for their own purchases and have them delivered together for a flat fee of $5

May 7, 2025 //  by Finnovate

Instacart is reportedly rolling out an app targeting Gen Z consumers, centered around group orders of drinks and party snacks. This app, Fizz, lets multiple users contribute to a single order, pay for their own purchases and have them delivered together for a flat fee of $5. Fizz will be complementary to Instacart, with younger users employing the app and then turning to Instacart as their “lives evolve.” The push follows Instacart’s recent move to reduce the minimum spend to $10 from $35 for paid subscribers to receive free delivery, a decision that increased engagement. Instacart began work on the app at the beginning of the year, Daniel Danker, Instacart’s chief product officer said. Merchants offering the drinks and snacks on Fizz are grocery and liquor stores with existing relationships with Instacart. Danker said Fizz will bring more retailers to Instacart.

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Category: Channels, Innovation Topics

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