Instacart is expanding access to its display advertising platform beyond the grocery vertical. The grocery technology company is partnering with convenience store e-commerce platform Vroom Delivery to bring its Carrot Ads platform to Vroom Delivery’s network of 3,500 convenience stores nationwide. As a result, Vroom Delivery’s convenience retailers across the U.S. will have access to Instacart advertising technology. This includes Carrot Ads, which brings Instacart advertising technology and capabilities to retailers’ owned and operated e-commerce sites, with monetization options including revenue share models. Alice Luong, senior director of e-commerce and retail media at Instacart said “We’re building Carrot Ads to be the most advanced retail media solution in the industry – designed to help e-comm partners move quickly and unlock the full potential of retail media.” Vroom Delivery retailers will also have access to Instacart’s suite of display ads and sponsored product ads designed to complement brand pages that appear throughout the shopping journey on Instacart. Through this partnership, Vroom Delivery’s convenience store partners will join the Instacart Ads ecosystem and more than 7,500 participating brand advertisers will soon be able to extend their Instacart campaigns to Vroom Delivery’s network of convenience store retailers.