Imprint’s cloud-based credit card platform includes a proprietary ledger system that enables micro-targeting of item-level rewards; e.g. H-E-B cardholders can get 5% cash back for store-branded products, but just 1.5% for other products March 18, 2025 // by Finnovate This content is for members only. Sign up for access to the latest trends and innovations in fintech. View subscription plans. Login